Monday, September 26, 2011

Starbucks and Mobile Payments

Starbucks launched its mobile app in January 2011. It enables its customers to pay for their Latte in 9000 locations nationwide.

Starbucks mobile apps allow users to operate the mobile payment feature nationally, check their Starbucks Card balance, reload their Starbucks Card account with any major credit card, find nearby Starbucks stores with the store locator feature and check their My Starbucks Rewards status.

Consider the popularity of the mobile app -
 “Within nine weeks of the national launch of mobile payment, customers in stores paid more than 3 million times using our mobile payment app, and this number continues to grow at a steady rate.”

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