Starbucks and Mobile Payments

Starbucks launched its mobile app in January 2011. It enables its customers to pay for their Latte in 9000 locations nationwide.

Starbucks mobile apps allow users to operate the mobile payment feature nationally, check their Starbucks Card balance, reload their Starbucks Card account with any major credit card, find nearby Starbucks stores with the store locator feature and check their My Starbucks Rewards status.

Consider the popularity of the mobile app -

 “Within nine weeks of the national launch of mobile payment, customers in stores paid more than 3 million times using our mobile payment app, and this number continues to grow at a steady rate.”

Congrats Starbucks !

Mobile Banking in Taiwan

Mobile Banking is becoming very popular in Taiwan. According to data provided by Institute for Information Industry (III), 4.9 million people used their mobile phones to access the internet.  This leapfrogged the penetration rate to 21.3%. Further the Institute expects smartphone penetration rate to touch 52.5% in 2015; 

Taiwan banks such as Chinatrust Bank, Cathay United Bank, Taishin Bank and Taipei Fubon Bank are offering a variety of mobile banking services to their customers.   More information can be found here.

Social Media and Banks

Banks all over the world are slowly waking up to the potential of Social Media in everyday banking. With every passing day, they seem to discover new and ingenious ways of putting it to use.   Here are some of the ways banks are using Social Network Intelligence.

New Accounts: Targeting prospective customers is a challenge faced by marketers.  Now Citi and American Express have used Facebook data to target prospects of a specific age demographic. For example CitiForward and Zync cards have relied on social network intelligence to target young adult prospects.

Rural Expansion: Community Banks in Australia have built a strong customer base in rural Australia using social media to build “virtual communities”. 

Credit Risk: When processing loan applications, check on Facebook friends provides insights into applicant.   A California based company, Rapleaf (Rapleaf.com) claims that its studies have shown that if friends in the network are responsible borrowers, then the applicant is more likely to be a responsible borrower. On the other hand if Facebook friends of an applicant has  quite a few who have foreclosed on their homes, then more than likely the applicant will also default  / foreclose on the mortgage.  In other words,  “like follows like”.  If there is no legal or regulatory hurdle, many banks are likely to adopt this insight from Facebook.

Fraud Detection: Lenders are now matching application data with social media data to detect fraudulent applications.   For example, if the address provided on the loan application does not match Facebook location, then application is subject to further checks.  Secondly, if applicant has large number of “Friends” on Facebook, then the email ID is treated as “safe / reliable” email ID.

The coming months will tell us more about how banks and financial services are using Social Network Intelligence.

Fee Income – Different Strokes by different Banks

I just read that the Senate voted let the Federal Reserve limit debit card swipe fees to $0.12 average per transaction, down from $0.44 average per transaction.  

The debit card fee has been a contentious issue that witnessed lobbying by retailers/ merchants and counter lobbying by Banks. Today’s news is a victory for merchants in a long-running fight with banks.

According to the Oliver Wyman report published earlier the Fed’s proposal could trigger a 73% decline in financial firms' fee revenue, from $16.2 billion in 2009 to $4.4 billion. 

No wonder the issue was contentious.

While banks and credit card companies have been losing fee income in post crisis regulations, this Senate vote has only added to their woes.

The innate strength of the banking and financial system has always been its ability to innovate and find new solutions to its challenges. How have Banks and financial services companies responded to loss of fee income?  

Well, different strokes by different banks.

Banks have responded to reduced fee income in different ways.  For example earlier this year, Bank of America introduced four new accounts where users pay fees unless they keep minimum balances, make regular deposits, use credit cards or take advantage of online services. I would definitely not call this innovation!

But I think the best innovation in fee income that I liked came from M&T Bank.  The bank recently announced the launch of new tools for customers to manage all finances and see their credit scores from a single screen. Finance Works enables account holders to view all financial accounts - credit cards, loans, checking, savings and retirement accounts while Credit Score for a monthly fee of $2.99 enables the account holder to see their credit score, refreshed on a monthly basis. These service offerings represent new and creative way to engage the customer, while one service brings in fee income.

While it is true that banks are facing pressure on fee income due to new regulations such as the new debit card fees limit imposed by the Fed,  smart players are leading the way by innovation. 

Greater the challenge, greater the innovation. So I definitely expect to see more innovative service offerings from banks and financial services in the coming months.